These bags are not always designed expressly as a diaper bag, as any well-pocketed bag sized in between a child's school backpack and adult pro-camping backpack can be used for the purpose. Some are now being made with rigid handles and wheels so that someone can cart one around, allowing that person to hold the baby more firmly, complete more tasks (like opening a door, paying a cashier, or using a phone), and reduce lower back pain. My Child magazine suggests a brightly colored diaper bag is harder to lose and can help combat the "baby blues"

Diaper bags are generally small enough to fit on or under a stroller or buggy. There have been fashion trends against large bags, as mothers learn to reduce the number of necessities carried.
In recent years, there has been an "explosion of styles, colors, designs, and functions." Diaper bags have helped fashion designers make their mark. Since 2005, some premium designers such as Kate Spade, Coach and Ralph Lauren have launched expensive diaper bag designs. According to Fortune in 2006, "To gain an edge, smart manufacturers are doing whatever it takes to capture the attention (and aesthetics) of today's chic parents-to-be who are willing - sometimes even eager - to pay top dollar for products that seamlessly blend fashion and function." Luxury diaper bags continue to be sold as of 2021.
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